Table of Contents

Foreword; Introduction; Part 1: Choosing Media - The four drivers of alternative advertising: Proximity; Exclusivity; Invisibility; Unpredictability; Part 2: Finding Ideas - Eight techniques of alternative advertising: Intrusion; Stunt; Infiltration; Installation; Interaction; Sensation Illusion; Transformation; Part 3: Getting Into Action - Building campaigns: Elite campaigns Micro campaigns; Curtain campaigns; Mystery campaigns; Twenty kick-off questions to free your mind; List of Campaigns.

About the Author

Tom Himpe is a freelance creative media strategist. He is the author of Advertising is Dead. Long Live Advertising! also published by Thames & Hudson.