The Art of the Startis the classic bestselling guide to launching and making your new product, service or idea a success.
Guy Kawasaki is the author of twelve books, including Enchantment and Reality Check. He was previously the chief evangelist of Apple, where he worked on the original Macintosh team during the 1980s, and later became a venture capitalist and startup founder. He has a BA from Stanford University and an MBA from UCLA. He lives in the San Francisco Bay Area.
The Art of the Start 2.0 is the ultimate entrepreneurship handbook.
Kawasaki's generous wisdom, tips, and humour reflect his successes
and failures. We can all benefit from his insights
*Arianna Huffington, president and editor in chief, Huffington
Post*
A successful entrepreneur requires three things: a garage, an idea,
and this book - Guy's irrepressible guide to the raw essentials of
life in a young company
*Michael Moritz, Sequoia Capital*
This is a delightful, complete, and consummately practical
entrepreneur's handbook. Every person who wants to start a business
should read it
*Clayton Christensen, author of 'The Innovator's Dilemma'*
Anyone trying to change the world should read The Art of the
Start
*Wendy Kopp, founder of Teach for America*
This is a must-read book for every entrepreneur
*Mark Cuban, owner of the Dallas Mavericks and star of Shark
Tank*
Thank heavens that Guy Kawasaki has seen fit to rejig his
entrepreneurs' bible. A sound guide for running a business from
start to middle.
*The Times*
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