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Mass Communication and Public HealthComplexities and Conflicts By Charles K. Atkin, Lawrence Wallack, Lawrence Wallack $151.99 (Free delivery Australia wide)
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| | Format: | Hardcover, 200 pages | | Published In: | United States, January 1990 | | Quantity Available: | 100 |
The media influence how we live--and die. Tobacco can kill us, yet we continue to smoke. Drinking and driving is a lethal combination, yet we continue to drive when inebriated. Poor diet slowly destroys us, yet we continue to eat unhealthily. Why? Evolving from a national conference, Mass Communication and Public Health examines why public information campaigns have achieved limited success and what can be done to improve their effectiveness. This up-to-date volume has a fourfold focus: |
| Publisher: | Sage Publications (CA) | | ISBN: | 0803939256 |
| EAN: | 9780803939257 | | Dimensions: | 22.66 x 16.31 x 1.35 centimeters (0.29 kg) |
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