The Art of Video Production

The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. Author Leonard C. Shyles uses a unique approach by explaining "how" things are done and "why" things are done rather than just "that" they are done-it is not about concepts versus skills, but about concepts "and" skills.

From The Publisher:

The Art of Video Production emphasizes the enduring principles and essential skills of the communication process and the new digital technologies that are necessary to create effective video content. The Art of Video Production explains "how" things are done and "why" things are done rather than just "that" they are done -- it is not about concepts versus skills, but about concepts "and" skills. The text presents students with the day-to-day skills of video production while guiding their practice with an understanding of audience analysis, communication processes, the principles of aesthetics, and the nature and impact of the digital transition. Review questions, professional pointers, and interviews with practioners brings the concepts of video production to life.Key Features: Unique balance of concepts and skills gives students the tools to apply their knowledge to new settings, audiences, and equipment so that their education and training will not become obsolete as new technologies emerge. Coverage of audience analysis helps students understand the essential elements of winning and holding an audience's attention in the face of the proliferation of program choices. In-depth coverage of the transition from analog to digital platforms allows students become skilled and competitive producers of video content in the face of continued convergence of media and telecommunications industries. Extensive pedagogy including bulleted overviews at the beginning of each chapter, key terms, end-of-chapter exercises, interviews with practitioners helps students review and retain material.