Communication and Cultural Literacy

This text introduces the key concepts and skills needed by students of communication studies, cultural studies and textual studies. From Saussure to Bourdieu, the authors present a range of theoretical approaches to the study of communication and culture. Concepts are introduced in particular contexts to demonstrate the essential skills of textual and visual analysis. The book focuses on the three "primary" systems of communication: spoken, written and visual. Examples are chosen from contemporary popular culture and everday social and cultural practices in a range of media including newspapers, magazines, television, film, politics, internet discussions and ordinary speech.

Table of Contents

Series editor's forewordPrefaceAcknowledgment1 Communication and culture2 Signs and meaning3 Cultural literacies and practices4 Framing contexts5 Ideology6 Subjectivity7 Texts and contexts8 Speech genres9 Written genres10 Visual mediumsAfterwordGlossaryBibliographyIndex