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Be Unique or Be Ignored: The CEO's Guide to Branding

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Be Unique or Be Ignored

The CEO's Guide to Branding

By Marc H. Rudov

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Format: Paperback, 166 pages
Other Information: Illustrated
Published In: United States, 11 November 2013
Branding is ultimately the CEO's responsibility. Too many CEOs allow their companies to copy and resemble their competitors; the goal is to be unique, to stand out from the white noise of me-too competition. The brand dictates a company's costs of sales, capital, and media. If people don't "get" your brand-your value proposition-within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.
EAN: 9780974501734
ISBN: 0974501735
Publisher: MHR Enterprises
Dimensions: 22.91 x 15.19 x 0.97 centimetres (0.25 kg)
Age Range: 15+ years
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