– Customer review on 04/04/2009

this is a very interesting book on unusual subject. It also can be used in explaining why people decide on something without even knowing and think seriously about it. However, if people deny on the eleborate thinking process based on sufficient information and just a ahead with gut feeling things would get messy. However it is quite unique and worth reading.

– Customer review on 23/10/2009

BLINK was a very good book about human intuition. It looks at both the good and bad aspects of our instinctive gut reactions to the things we encounter in life. It examines intuition in a number of settings and looks at how and why our first impressions are often right but also sometimes where they are way off the mark.

I've read several articles by Malcolm Gladwell (he writes for The New Yorker magazine) and they are always well worth it. They are usually packed with information and are quite deeply thought out. This is the first book of his I read, and I admit I did wonder if I would be able to read 140 pages of dense facts and still be entertained. I'm glad to say that I was. The book was well researched and well paced, it didn't get bogged down in the subject (despite all the information it contained.) I really enjoyed this book and have decided to give it as a gift this Christmas. I'll also definitely be reading other books by this author.