Book Yourself Solid http://www.fishpond.com.au/Books/Book-Yourself-Solid-Michael-Port-Tim-Sanders-Foreword-by/9780470281901?cf=3

The Fastest, Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even If You Hate Marketing and Selling

By Michael Port, Tim Sanders (Foreword by)

Table of Contents

Acknowledgments. Foreword. Author's Note. Preface. Module One: Your Foundation. Chapter 1. The Red Velvet Rope Policy. Chapter 2. Why People Buy What You're Selling. Chapter 3. Develop a Personal Brand. Chapter 4. How to talk About What You Do. Module Two: Building Trust and Credibility. Chapter 5. Who Knows What You Know and Do they Like You? Chapter 6. The Book Yourself Solid Sales Cycle Process. Chapter 7. The Power of Information Products. Chapter 8. Super Simple Selling. Module three: The Book Yourself Solid 7 Core Self-Promotion Strategies. Chapter 9. The Book Yourself Solid Networking Strategy. Chapter 10. the Book Yourself Solid Direct Outreach Strategy. Chapter 11. Te Book Yourself Solid Referral Strategy. Chapter 12. The Book Yourself Solid Web Strategy. Chapter 13. The Book Yourself Solid Speaking and Demonstrating Strategy. Chapter 14. The Book Yourself Solid Writing Strategy. Chapter 15. The Book Yourself Solid Keep-in-Touch Strategy. Final Thoughts. References. Attend a Book Yourself Solid Seminar. How to Reach Us. About the Author. Index.

About the Author

Michael Port is also author of Beyond Booked Solid. He's been called a "marketing guru" by the Wall Street Journal and is a renowned public speaker. A slightly irreverent, sometimes funny, knowledgeable, compassionate, and passionate performer, Michael hits his mark every time and leaves his audiences, readers, and clients a little smarter, much more alive and thinking a heck of a lot bigger about who they are and what they offer the world. See videos and read his blog at MichaelPort.com.

Reviews

"...thought provoking book" (BrandChannel.com, February 16th 2009)