A fun, lighthearted property with mass female appeal, this unique brand targets female consumers with disposable income at their finger tips. The brand continues to grow from strength to strength, with an ever-growing presence in many retail outlets, including M&S, Boots, Tesco, Sainsbury, Waitrose, W H Smith, Clintons, John Lewis, Halfords, Next. etc. selling a variety of Born to Shop products - greeting cards, stationery, calendars, apparel, plush, ceramics, books, diaries ...and much more.