Reviews

-"If you buy products, you need to read this book. It's really that simple."
- Tom Rath, New York Times Bestselling author of "StrengthFinder 2.0" and "How Full is Your Bucket"
"A crucial bridge between the unconscious mind, the brand that's marketing to you, and the impulse to buy...it's a wake-up call that you can't afford to ignore!"
-- Jean Chatzky, bestselling author of "Money 911," Financial Editor NBC Today
"I can't think of a better tour guide to take us into the black box that is brand marketing. I'll never look at my favorite brands the same way again!"
- Bill Tancer, bestselling author of "Click: What Millions do Online and Why it Matters."
"Martin Lindstrom makes the point that marketing today is about connecting with the consumers emotionally in order for them to participate in the brand. Surely he received some of his inspiration from Priceline.com and "the negotiator." I found his book insightful and informative."
-- William Shatne

Even the savviest consumer is susceptible to the often invisible influences of marketing tactics. Brand outreach is so expansive that companies attempt to influence children in utero by exposing mothers to certain odors and jingles. In other words, fetuses are being prepped for brand loyalty before they can even open their mouths and cry. Lindstrom has more than 20 years of corporate marketing expertise, so Brandwashed is filled with fascinating anecdotes and corporate tactics that are at once brilliant and creepy. Dan Woren's narration is well paced, authoritative, and soothing. This style works during the book's more didactic passages. But the author's prose also contains dry humor that doesn't come across via Woren's staid reading. While this audio production is slick and professional, it also feels a little lifeless. A Crown Business hardcover. (Sept.) (c) Copyright PWxyz, LLC. All rights reserved.