Business Stripped Bare
Adventures of a Global Entrepreneur
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|Format:||Paperback, 384 pages|
|Published In: ||United Kingdom, 25 October 2008|
In "Business Stripped Bare", Sir Richard Branson shares the inside track on his life in business and reveals the incredible truth about his most risky, brilliant and audacious deals. Discover why Virgin tried to take on one of the world's biggest superbrands, how Virgin Mobile USA holds the record as the fastest company in history to generate revenues of over one billion dollars (faster than Microsoft, Google and Amazon) and how Richard is the only person in the world to have built eight billion-dollar companies from scratch in eight different sectors. Combining invaluable advice with the remarkable and candid inside stories of Virgin's greatest achievements, as well as some of its setbacks, "Business Stripped Bare" is a dynamic, inspirational and truly original guide to success in business and in life. Whether you are an executive, an entrepreneur or are just starting out, Richard strips business down to show how you can succeed and make a difference.
About the Author
Sir Richard Branson is a hugely successful international entrepreneur and icon, and is chairman of the Virgin Group.
Blanket global review coverage across the general consumer press Huge outdoor advertising campaign supported by online campaign through virgin.com and other key sites Co-promotion with other Virgin companies
"A timely book on business" Daily Mail "An interesting read" The Economist
|Publisher: ||Virgin Books|
|Dimensions: ||19.0 x 12.0 x 2.0 centimeters (0.28 kg)|