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Trading UpWhy Consumers Want New Luxury Goods--And How Companies Create Them By Michael J. Silverstein, Neil Fiske, John Butman $30.99 Buy Today for: $29.95 You Save $1.04
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| | Format: | Paperback, 300 pages | | Other Information: | Illustrated | | Published In: | United States, May 2008 | | Other Editions: |
Paperback, USA $31.99 View | | Quantity Available: | 1 |
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An upbeat survey of a range of consumer brands . . . which, the authors argue, are successful because they appeal not just to the material needs of consumers but to their emotional desires--"The New Yorker." Illustrated. |
| Publisher: | Portfolio | | ISBN: | 1591840708 |
| EAN: | 9781591840701 | | Dimensions: | 21.44 x 14.43 x 2.08 centimeters (0.41 kg) |
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