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Home » Books » Business » Marketing

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Buyology
Buyology: Truth and Lies about Why We Buy

By Martin Lindstrom, Paco Underhill

Paperback / softback (USA), February 2010 5 of 5 Stars!
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Demand: Creating What People Love Before They Know They Want it
Demand: Creating What People Love Before They Know They Want it: How it Happens, Why it Happens, How to Make it Happen

By Adrian Slywotzky, Karl Weber

Paperback (UK), October 2011
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22 Immutable Laws of Branding
22 Immutable Laws of Branding

By Al & Laura Ries

Paperback / softback (USA), October 2002
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Why She Buys
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

By Bridget Brennan

Paperback (USA), October 2011
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Satisfaction
Satisfaction: How Every Great Company Listens to the Voice of the Customer

By Chris Denove, James D. Power

Paperback (USA), August 2007
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Marketing Research
Marketing Research

By Carl McDaniel, Roger Gates

Paperback (USA), February 2012
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Nation of Rebels
Nation of Rebels: Why Counterculture Became Consumer Culture

By Joseph Heath, Andrew Potter

Paperback / softback (USA), December 2004
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Born to Buy
Born to Buy: The Commercialised Child and the New Consumer Culture

By Juliet Schor

Other book format (UK), January 2006
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Eveolution
Eveolution: the Eight Truths of Marketing to Women

By Faith Popcorn

Hardback (USA), June 2000
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Brand Sense
Brand Sense: Sensory Secrets Behind the Stuff We Buy

By Martin Lindstrom, Philip Kotler (Foreword by)

Paperback / softback (UK), March 2010
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The Big Push
The Big Push: How Popular Culture Is Always Selling

By Erika Wittekind

Paperback / softback (USA), January 2012
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I Love You More Than My Dog
I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

By Jeanne Bliss

Paperback / softback (USA), October 2011
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How Customers Think
How Customers Think: Essential Insights into the Mind of the Market

By Gerald Zaltman

Hardback (USA), February 2003
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Creating the Perfect Design Brief
Creating the Perfect Design Brief: How to Manage Design for Stragegic Advantage

By Peter L. Phillips

Paperback (USA), July 2012
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The Future of Competition
The Future of Competition: Co-creating Unique Value with Customers

By C.K. Prahalad, Venkat Ramaswamy

Hardback (USA), January 2004
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Marketing to Women
Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment

By Martha Barletta

Hardback (USA), January 2006
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Networking with the Affluent
Networking with the Affluent

By Thomas J. Stanley

Paperback (USA), October 1997
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Product Strategy for High Technology Companies
Product Strategy for High Technology Companies

By Michael E. McGrath

Hardback (USA), October 2000
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End of Marketing as We Know it
End of Marketing as We Know it

By Sergio Zyman

Paperback / softback (USA), November 2000
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How to Measure Customer Satisfaction
How to Measure Customer Satisfaction

By Nigel Hill, John Brierley, Rob MacDougall

Paperback (UK), December 2003
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