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Home » Books » Business » Marketing

Research

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Women Want More
Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

By Michael Silverstein

Hardback (USA), September 2009
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The Future of Competition
The Future of Competition: Co-creating Unique Value with Customers

By C.K. Prahalad, Venkat Ramaswamy

Hardback (USA), January 2004
 $66.99  $3.86 
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Consumer Behaviour
Consumer Behaviour: Implications for Marketing Strategy

By Pascale Quester, Cathy Neal, Simone Pettigrew, Martin Grimmer

Paperback (AUS), September 2007
$137.99 $70.00
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Marketing to Women
Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment

By Martha Barletta

Hardback (USA), January 2006
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The Soul of the New Consumer
The Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By David Lewis, Darren Bridger

Paperback (UK), February 2001
$33.99 $25.17
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Built to Love
Built to Love: Creating Products That Captivate Customers

By Peter Boatwright, Jonathan Cagan

Hardback (USA), October 2010
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The Business of Spirits
The Business of Spirits

By Noah Rothbaum

Paperback (USA), September 2007
 $21.99  $17.71 
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Brandchild
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

By Martin Lindstrom, Patricia B. Seybold

Paperback (UK), October 2004
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Qualitative Market Research
Qualitative Market Research: Principle and Practice

By Gill Ereaut (Edited by), Mike Imms (Edited by), Martin Callingham (Edited by)

Hardback (UK), July 2002
 $441  $226 
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Emotional Branding
Emotional Branding: The New Paradigm for Connecting Brands to People

By Marc Gobe, Sergio Zyman

Hardback (USA), September 2002
$46.99 $21.75
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Why People Buy Things They Don't Need
Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior

By Pamela Danziger

Paperback (USA), July 2004
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The Hummer and the Mini
The Hummer and the Mini: Navigating the Contradictions of the New Trend Landscape

By Robyn Waters

Hardback (USA), November 2006
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Listening to the Voice of the Market
Listening to the Voice of the Market

By R. Eric Reidenbach

Hardback (USA), November 2009
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Marketing Strategy
Marketing Strategy: A Decision Focused Approach

By O. Walker, John W. Mullins, Jr. Harper W. Boyd

Paperback (UK), April 2005 4 of 5 Stars!
$125.99 $104.00
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Marketing Research
Marketing Research: Within a Changing Information Environment

By Jr. Joseph Hair, Robert P Bush, David J. Ortinau

Hardback (USA), February 2005
$193.99 $60.00
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Consumer Behavior
Consumer Behavior: and Marketing Strategy

By J.Paul Peter, Jerry C. Olson

Hardback (USA), May 2004
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Essentials of Marketing Research
Essentials of Marketing Research

By Tony Proctor

Paperback (UK), November 2002
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Market Research in Australia
Market Research in Australia

By Malhotra

Paperback (AUS), July 2002
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Marketing Research
Marketing Research: Within a Changing Information Environment

By Jr. Joseph Hair, Robert P Bush, David J. Ortinau

Mixed media product (USA), May 2002
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Marketing Research
Marketing Research: An Applied Orientation

By Naresh Malhotra, Naresh et al Malhotra

Paperback (AUS), January 2002
$96.99 $30.00
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