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974 products, showing 121 to 140

I Love You More Than My Dog
I Love You More Than My Dog: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad

By Jeanne Bliss

Hardcover (USA), October 2009
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Consumerism: As a Way of Life
Consumerism: As a Way of Life

By Steven Miles

Paperback / softback (UK), July 1998
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Creating the Perfect Design Brief
Creating the Perfect Design Brief: How to Manage Design for Stragegic Advantage

By Peter L. Phillips

Paperback (USA), July 2012
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Understanding Children as Consumers
Understanding Children as Consumers (Sage Advanced Marketing Series)

By David W. Marshall (Edited by)

Paperback (UK), April 2010
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Qualitative Research Methods in Public Relations and Marketing Communications
Qualitative Research Methods in Public Relations and Marketing Communications

By Christine Daymon, Immy Holloway

Paperback / softback (UK), August 2010
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Marketing Research
Marketing Research: An Applied Orientation

By Naresh Malhotra

Mixed media product (UK), June 2006
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Consumer Behavior and Culture
Consumer Behavior and Culture: Consequences for Global Marketing and Advertising

By Marieke de Mooij

Paperback (USA), November 2010
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Who Stole My Customer?
Who Stole My Customer?: Winning Strategies for Creating and Sustaining Customer Loyalty

By Harvey Thompson

Hardback (USA), February 2004
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The Age of Selfish Altruism
The Age of Selfish Altruism: Why New Values are Killing Consumerism

By Alan Fairnington

Hardback (UK), May 2010
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Handbook of Marketing Scales
Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

By Professor Kelly L. Haws (Edited by), Dr. William O. Bearden (Edited by), Dr. Richard G. Netemeyer (Edited by)

Hardback (USA), January 2011
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Marketing to Women
Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment

By Martha Barletta

Hardback (USA), January 2006
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Value-Based Pricing
Value-Based Pricing

By Harry Macdivitt, Mike Wilkinson

Hardback (USA), August 2011
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Boom
Boom: Marketing to the Ultimate Power Consumer

By Mary Brown, Carol Orsborn

Hardback (USA), September 2006
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How to Measure Customer Satisfaction
How to Measure Customer Satisfaction

By Nigel Hill, John Brierley, Rob MacDougall

Paperback (UK), December 2003
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Built to Love
Built to Love: Creating Products That Captivate Customers

By Peter Boatwright, Jonathan Cagan

Hardback (USA), October 2010
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The Right Sensory Mix
The Right Sensory Mix

By Diana Derval

Hardback (Germany), August 2010
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Doing Anthropology in Consumer Research
Doing Anthropology in Consumer Research

By Patricia L. Sunderland, Rita M. Denny, Russell W. Belk (Foreword by), Frederic W. Gleach (Foreword by)

Paperback / softback (USA), November 2007
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Consuming Kids
Consuming Kids: Protecting Our Children from the Onslaught of Marketing & Advertising

By Susan Linn

Paperback / softback (USA), August 2005
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Business to Business Marketing
Business to Business Marketing: Relationships, Networks and Strategies

By Nick Ellis

Paperback (UK), November 2010
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Branded
Branded

By Alissa Quart

Paperback (UK), May 2003
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974 products, showing 121 to 140

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