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Home » Books » Business » Marketing

Research

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974 products, showing 161 to 180

WIKIBRANDS
WIKIBRANDS: Reinventing Your Company in a Customer-driven Marketplace

By Sean Moffitt, Mike Dover, Don Tapscott

Hardback (USA), December 2010
 $39.99  $16.50 
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Chasing Cool
Chasing Cool: Standing Out in Today's Cluttered Marketplace

By Noah Kerner, Gene Pressman

Hardback (UK), August 2007
 $44.99  $17.10 
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The Practice of Market Research
The Practice of Market Research: An Introduction

By Yvonne McGivern

Paperback (UK), November 2008
 $132  $69.66 
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Statistics for Marketing and Consumer Research
Statistics for Marketing and Consumer Research

By Mario Mazzocchi

Paperback (UK), May 2008
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Audience Evolution
Audience Evolution: New Technologies and the Transformation of Media Audiences

By Philip M. Napoli

Paperback / softback (USA), October 2010
 $39.99  $23.19 
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Brandchild
Brandchild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

By Martin Lindstrom, Patricia B. Seybold

Paperback (UK), October 2004
 $50.99  $24.43 
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Consumer Behaviour in Sport and Events
Consumer Behaviour in Sport and Events: Marketing Action

By Daniel C. Funk

Paperback (UK), September 2008
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Into the River
Into the River: How Big Data, the Long Tail and Situated Cognition Are Changing the World of Market Insights Forever

By Tony Cosentino

Paperback (USA), October 2011
 $26.99  $16.84 
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The Market Research Toolbox
The Market Research Toolbox: A Concise Guide for Beginners

By Edward F. McQuarrie

Paperback (USA), August 2005
 $74.99  $43.36 
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Consumer Behavior
Consumer Behavior

By J.Paul Peter, Jerry C. Olson

Paperback (USA), March 2010
 $97.99  $55.64 
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Qualitative Research from Start to Finish
Qualitative Research from Start to Finish

By Robert K. Yin

Hardback (USA), December 2010
 $97.99  $60.02 
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Why Women Shop
Why Women Shop: Secrets Revealed

By Stella Minahan, Michael Beverland

Paperback / softback (AUS), July 2005
 $41.99  $25.19 
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The Branded Mind
The Branded Mind: What Neuroscience Really Tells Us About the Puzzle of the Brain and the Brand

By Erik Du Plessis

Hardback (UK), February 2011
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Creativity in Product Innovation
Creativity in Product Innovation

By Jacob Goldenberg, David Mazursky

Paperback / softback (UK), January 2002
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Demand: Creating What People Love Before They Know They Want it
Demand: Creating What People Love Before They Know They Want it: How it Happens, Why it Happens, How to Make it Happen

By Adrian Slywotzky, Karl Weber

Paperback (UK), October 2011
 $32.99  $7.57 
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Emotional Branding
Emotional Branding: The New Paradigm for Connecting Brands to People

By Marc Gobe, Sergio Zyman

Hardback (USA), September 2002
$21.75
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Just Ask a Woman
Just Ask a Woman: Cracking the Code of What Women Want and How They Buy

By Mary Lou Quinlan

Hardback (USA), May 2003
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The Decision Loom
The Decision Loom: A Design for Interactive Decision-Making in Organizations

By Vincent Barabba

Paperback (UK), November 2011
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The Culting of Brands
The Culting of Brands: Turn Your Customers into True Believers

By Douglas Atkin

Paperback (USA), January 2005
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Theory Construction and Model-building Skills
Theory Construction and Model-building Skills (Methodology in the Social Sciences)

By James Jaccard, Jacob Jacoby

Paperback / softback (USA), November 2009
 $48.99  $31.46 
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974 products, showing 161 to 180

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