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Home » Books » Business » Marketing

Research

All Results | In Stock | New Releases | Coming Soon | Over 50% Off

225 products, showing 1 to 20

Contagious
Contagious: How Things Catch on

By Jonah Berger

Hardcover (USA), March 2013
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Sexy Little Numbers
Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have

By Dimitri Maex, Paul B. Brown

Hardcover (USA), September 2012
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The Loyalty Leap
The Loyalty Leap: Turning Customer Information Into Customer Intimacy

By Bryan Pearson

Hardback (USA), May 2012
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Decoded
Decoded: The Science Behind Why We Buy

By Phil Barden

Hardback (USA), February 2013
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What Chinese Want
What Chinese Want: Culture, Communism and the Modern Chinese Consumer

By Tom Doctoroff

Hardback (UK), June 2012
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Human Action
Human Action: A Treatise on Economics

By Ludwig Von Mises

Paperback (USA), October 2012
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Habit
Habit: The 95% of Behavior Marketers Ignore

By Neale Martin

Paperback (USA), June 2008
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Winning at New Products
Winning at New Products: Creating Value Through Innovation

By Robert G. Cooper

Paperback (USA), July 2011
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Unconscious Branding
Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

By Douglas Van Praet

Hardback (USA), November 2012
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Consumer Insight
Consumer Insight: How to Use Data and Market Research to Get Closer to Your Customer

By Merlin Stone, Alison Bond, Bryan Foss

Paperback / softback (UK), October 2004
 $69.99  $25.80 
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Marketing to the Ageing Consumer
Marketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business

By Dick Stroud, Kim Walker

Hardback (UK), December 2012
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Wired to Care
Wired to Care: How Companies Prosper When They Create Widespread Empathy

By Dev Patnaik

Hardback (USA), January 2009
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Brandwashed
Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

By Martin Lindstrom, Morgan Spurlock

Hardback (USA), September 2011
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Keyword Intelligence
Keyword Intelligence: Keyword Research for Search, Social, and Beyond

By Ron Jones

Paperback (USA), November 2011
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Eveolution
Eveolution: the Eight Truths of Marketing to Women

By Faith Popcorn

Hardback (USA), June 2000
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Data-Driven Marketing
Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know

By Mark Jeffery

Hardback (UK), February 2010
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Asking Questions
Asking Questions: The Definitive Guide to Questionnaire Design - For Market Research, Political Polls, and Social and Health Questionnaires (Research Methods for the Social Sciences)

By Norman M. Bradburn, Seymour Sudman, Brian Wansink

Paperback (USA), April 2004
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Questionnaire Design
Questionnaire Design: How to Plan, Structure and Write Survey Material for Effective Market Research (Market Research in Practice)

By Ian Brace

Paperback (UK), August 2008
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Marketing Metaphoria
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers

By Gerald Zaltman, Lindsay H. Zaltman

Hardback (USA), May 2008
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Qualitative Research
Qualitative Research: Good Decision Making Through Understanding People, Cultures and Markets

By Sheila Keegan

Paperback / softback (UK), October 2009
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225 products, showing 1 to 20

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