This book provides an overview of how the industry operates and describes the variety of jobs available. The responsibilities within design, technical and media roles are explained, supported by case studies of people currently working in companies from designer to high street level. Advice is provided on how to plan a career in each area.

Table of Contents

Preface. 1 Introduction. 2 Textile Design. 3 Fashion Forecasting and Illustration. 4 Fashion Design. 5 Pattern Cutting. 6 Fabric Technology. 7 Garment Technology. 8 Sales and Marketing in the Fashion and Textiles Industry. 9 Fashion Buying. 10 Fashion Merchandising. 11 Retail Management. 12 Visual Merchandising. 13 Fashion PR. 14 Fashion Journalism. 15 Fashion Styling. 16 Fashion and Textiles Education. 17 Working for Yourself. 18 Finding Jobs in Fashion and Textiles. . Index

About the Author

Helen Goworek is Senior Lecturer in Fashion Buying, Merchandising and Product Development at Nottingham Trent University. She has also written Fashion Buying.