Communication, New Media and Everyday Life
RRP $84.99 $65.57 Save $19.42 (23%)
Free shipping Australia wide
Ships from USA supplier
|Format:||Paperback, 512 pages|
|Other Information: ||illustrations|
|Published In: ||Australia, 18 October 2011|
Communication, New Media and Everyday Life uses stories to explain the journey from 'new media in communication' to 'new media is communication.' In so doing it provides a thorough grounding in communication and new media theory and practice for undergraduate students. The premise that, for generation Y and Z, new media can no longer be easily distinguished from communication underpins the text: for them, new media is communication. It therefore encourages the reader to understand how they use 'new' media to do 'old' things. The first section of the book introduces readers to the building blocks of communication; its basic tools, devices and approaches. The second section takes the ideas and concepts in the first part and applies them to 'new' media. Covered here are topics including ideology in film and television, organisational communication, values in the new digital world and how identity, privacy, deception and truth have been redefined. The third part looks at communication today; exploring what it might be like to live in an increasingly digital world. Key Features Each chapter begins with a vignette story about Family X that introduces and illustrates the theoretical content in a practical situations Includes real life abstracts from newspapers, social media etc...Margin notes including key terms, definitions and key concept help students who are not digital natives Provides a strong and clear introduction to key teaching areas including Gaming, Postmodernism and Semiotics and aims to encourage wider learning and exploration. Communication, New Media and Everyday Life is also available as an e-book.
Table of Contents
Part 1: Media and Society1. Introduction2. What Exactly is Media and What is 'New' in New Media3. Subtext: Are we Really just Mass Media Sponges?4. Narrative, Communication Tools, and Making Meaning: 'Tell me a story!'5. Non verbal Communication. Why are You so Defensive?6. Gender and communication: Why and How Men and Women Communicate7. Designing Desire: Advertising, Consumption and Identity8. Semiotics: Making Meaning from Signs9. Postmodernism: Why Should I Care? Part 2: Content and Culture10. Ideology and Meaning in Film: Life in Surround Sound11. Organisational/professional communication: Modelling the world of work12. Values, ideals and power in the brave new digital world13. Constructed reality: What's 'real' Nowadays? Part 3: Communication and Control14. Social Networking and Social Norms: 'Be Nice or I'll Delete You'15. Games: The Serious Business of Play16. Has Captain Jack Sparrow got an i-pod? Technology, Piracy, Creativity and Ownership17. Surveillance: Why is Everybody Staring?18. Reality TV and Constructed Reality: What would Foucault think of Big Brother?19. Conclusion: Do We Communicate Less or More in the Digital Age?
About the Author
Tony Chalkley, Lecturer and Discipline Coordinator (Media & Communication), School of Communication & Creative Arts, Deakin University.Adam Brown, Associate Lecturer, School of Communication & Creative Arts, Deakin University.Toija Cinque, Lecturer, School of Communication & Creative Arts, Deakin University.Brad Warren, Lecturer, School of Communication & Creative Arts, Deakin University.Mitchell Hobbs, Lecturer, School of Humanities and Social Science, The University of NewcastleMark Finn, Senior Lecturer, Faculty of Life and Social Sciences, Swinburne University of Technology.
|Publisher: ||OUP Australia and New Zealand|
|Dimensions: ||25.0 x 19.0 x 1.0 centimeters (0.56 kg)|