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The Copywriter's Handbook
http://www.fishpond.com.au/Books/Copywriters-Handbook-Robert-W-Bly/9780805078046
A Step-by-step Guide to Writing Copy That Sells
By
Robert W. Bly
RRP $34.99 $16.40 Save $18.59 (53%)
Free shipping Australia wide Ships from USA supplier | Rating: | | | Format: | Paperback, 416 pages | | Published In: | United States, 06 April 2006 |
Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read. |
About the AuthorRobert W. Bly is a freelance copywriter specialising in business-to-business, hi-tech and direct advertising. He lives in Dumont, New Jersey. Reviews"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-"Los Angeles Times"
| Publisher: | Owl Books,U.S. | | ISBN: | 0805078045 |
| EAN: | 9780805078046 | | Dimensions: | 20.0 x 13.0 x 1.0 centimeters (0.38 kg) |
| Age Range: |
15+ years |
|
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