The Copywriter's Handbook
A Step-by-step Guide to Writing Copy That Sells
RRP $34.99 $16.40 Save $18.59 (53%)
Free shipping Australia wide
Ships from USA supplier
|Format:||Paperback, 416 pages|
|Published In: ||United States, 06 April 2006|
Updated third edition of the classic guide to copywriting. Reveals dozens of copywriting techniques for writing ads, commercials and direct mail that are clear, persuasive and attention-grabbing. Including information on the eight magic headlines, tips for making copy more readable, opening a sales letter, building freelance copywriting practices and ensuring email marketing shots are read.
About the Author
Robert W. Bly is a freelance copywriter specialising in business-to-business, hi-tech and direct advertising. He lives in Dumont, New Jersey.
"This book succeeds on two levels. For beginners, it offers a clear, comprehensive guide to the business of and techniques used in advertising copywriting. And for the professionals behind the typewriter, this book is a valuable back-to-basics tool that should be given a prominent slot on the bookshelf."-"Los Angeles Times"
|Publisher: ||Owl Books,U.S.|
|Dimensions: ||20.0 x 13.0 x 1.0 centimeters (0.38 kg)|