Table of Contents

About the AuthorIntroduction1. The Absolute Essence of an Entrepreneur2. How to be Enabled3. Focus, Focus, Focus4. Comfortably Uncomfortable5. Who You Are6. Better Everyday7. Your MoonshotConclusion

Reviews

"This book is about creating something awesome. It's that simple. If you're thinking about starting up a business that adds value to the world, read this book."--John Harthorne, Founder and CEO, MassChallenge;"This book is an easy read and gets you to think a lot about yourself and the way you could change to create something very special. All you have to do is to change your mindset, believe in yourself and things will start to turn around. What can take you years and years of experience you can learn in a few hours reading this book."--Steven Smith, Founder of Poundland and One Price Shopping;"Over the past five years I've watched Jim Duffy do magical things for entrepreneurs in helping them turn ideas into commercial realities. Through 'Create Special' Jim opens up enterprise potential to thousands more, with advice that's succinct and spot-on. I look forward to seeing the impact of this book, with an economy powered by lots more lobsters!"--Emma Jones, Founder, Enterprise Nation;"A must-read, practical, down-to-earth and mindset-changing book. Everything it recommends works in practice and is backed up by experience not psychobabble. Anyone can learn how to develop new, more effective ways of thinking and acting as an entrepreneur as a result of this short, no-holds-barred book. I love the way Jim Duffy is brutally honest about himself, newbie entrepreneurs, peers, celebrity entrepreneurs and, of course, his favourite movies. It's a page turner!" --Tony Robinson OBE, 'Freedom from Bosses Forever' Author & Speaker;"An engaging read, which stands out from the dozens of 'how-to' books out there. Jim Duffy does not offer an 'entrepreneurial formula', nor does he purport that building a business is the only reason to be entrepreneurial. He does (rather forcefully!) drive home the point that you can and should change to an entrepreneurial mindset by forcing yourself out of your comfort zone and begin to truly believe in yourself." --Abhijeet Bhalla, Co-Founder, Viridian Group;"Jim has helped more businesses than Yellow Pages and his passion is infectious. He is a tough-love, take-no-prisoners, not-here-to-be-your-friend kinda guy and this book remains true to this, served up with humility and a keen business mind and presented in a style that everyone can relate to. This is a must-read for anyone stuck in a rut in a business or unsure where to start a business or how to raise money and stay in business." --Bill Morrow, Chairman and Founder, AngelsDen.com;"The book is overwhelmingly positive." --Bloomberg Radio