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Crossing the Chasm
http://www.fishpond.com.au/Books/Crossing-Chasm-Geoffrey-A-Moore-Regis-McKenna-Foreword-by/9781841120638
Marketing and Selling Technology Products to Mainstream Customers
By
Geoffrey A. Moore, Regis McKenna (Foreword by)
RRP $31.99 $17.19 Save $14.80 (46%)
Free shipping Australia wide Ships from UK supplier | Rating: | | | Format: | Paperback, 222 pages | | Other Information: | illustrations | | Published In: | United Kingdom, 01 August 1998 |
In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include comprehensive coverage of the Internet and World Wide Web. |
| Publisher: | Capstone Publishing Ltd | | ISBN: | 1841120634 |
| EAN: | 9781841120638 | | Dimensions: | 23.0 x 15.0 x 1.0 centimeters (0.36 kg) |
| Age Range: |
15+ years |
|
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