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Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers
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Crossing the Chasm http://www.fishpond.com.au/Books/Crossing-Chasm-Geoffrey-A-Moore/9780060517120

Marketing and Selling High-Tech Products to Mainstream Customers

By Geoffrey A. Moore

RRP $32.99 $15.39   Save $17.60 (53%) Free shipping Australia wide
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Format:Paperback / softback, 256 pages
Other Information: illustrations
Published In: United States, 01 January 1900
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm" has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
Publisher: HarperCollins
ISBN:0060517123
EAN:9780060517120
Dimensions: 20.42 x 13.36 x 1.55 centimeters (0.20 kg)
Age Range: 15+ years

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