Since Plato, philosophers have described the decision-making process as either rational or emotional: we carefully deliberate or we 'blink' and go with our gut. But as scientists break open the mind's black box with the latest tools of neuroscience, they're discovering this is not how the mind works. Our best decisions are a finely tuned blend of both feeling and reason, and the precise mix depends on the situation. When buying a house, for example, it's best to let our unconscious mull over the many variables. But when we're picking stocks and shares, intuition often leads us astray. The trick is to determine when to lean on which part of the brain, and to do this, we need to think harder (and smarter) about how we think. In The Decisive Moment, Jonah Lehrer arms us with the tools we need, drawing on cutting-edge research by Daniel Kahneman, Colin Camerer and others, as well as the world's most interesting 'deciders' - from airline pilots, sportspersons and hedge fund investors to serial killers, politicians and poker players. Lehrer answers two questions that are of interest to just about anyone, from CEOs to firefighters: How does the human mind make decisions? And how can we use that knowledge to make better decisions?
Already own this item? Sell Yours and earn some cash.
It's fast and free to list! (Learn More.)
Reviews
–
A most stimulating and useful book. I found it a very useful study on decision-making written in a simple and easy to understand way. Highly recommended.
You can earn a 5% commission by selling The Decisive Moment: How the Brain Makes Up Its Mind paperback book on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep!
Authors/Publishers
Are you the Author/Publisher? Improve sales by submitting additional information on this title.