List of Figures, List of Tables, About the Editors, About the Contributors, Foreword and Acknowledgment, Part 1 - Challenges and Opportunities for Communicating Corporate Social Responsibility through Digital Platforms, 1.1 Corporate Social Responsibility Engagement via Social Media: In Theory and Practice, 1.2 Unlocking Corporate Social Responsibility Communication through Digital Media, 1.3 Strategic Imperatives of Communicating Corporate Social Responsibility through Digital Media: An Emerging Market Perspective, 1.4 The Devil’s in the Details: Contested Standards of Corporate Social Responsibility in Social Media, Part 2 -Moving Toward Symmetry and Interactivity in Digital Corporate Social Responsibility Communication, 2.1 Exploring Corporate Social Responsibility Communication Patterns in Social Media: A Review of Current Research, 2.2 The Death of Transmission Models of Corporate Social Responsibility Communications, 2.3 Social Media: From Asymmetric to Symmetric Communication of Corporate Social Responsibility, 2.4 Communicating Corporate Social Responsibility in the Digital Media: Interactivity is Key, Part 3 -Fostering Stakeholder Engagement in and through Digital Corporate Social Responsibility Communication, 3.1 A Critical Reflection on the Role of Dialogue in Communicating Ethical Corporate Social Responsibility through Digital Platforms, 3.2 The Imperative Needs of Dialogue between Corporate Social Responsibility Departments and PR Practitioners: Empirical Evidence from Spain, 3.3 Integrated Corporate Social Responsibility Communication: Toward a Model Encompassing Media Agenda Building with Stakeholder Dialogic Engagement, 3.4 Hedonic Stakeholder Engagement: Bridging the Online Participation Gap through Gamification, Part 4 - Leveraging Effective Digital Corporate Social Responsibility Communication, 4.1 Social Media Concepts for Effective Corporate Social Responsibility Online Communication, 4.2 Effectiveness and Accountability of Digital Corporate Social Responsibility Communication: A Contingency Model, 4.3 The Role of Social Media in Communicating Corporate Social Responsibility within Fashion Micro Organisations, 4.4 Corporate Social Responsibility and Word of Mouth: A Systematic Review and Synthesis of Literatures, Part 5 -Digital Activism and Corporate Social Responsibility, 5.1 Digital Activism: NGOs Leveraging Social Media to Influence/Challenge Corporate Social Responsibility, 5.2 Catastrophe, Transparency, and Social Responsibility on Online Platforms: Contesting Cold Shutdown at the Fukushima Nuclear Plant, 5.3 Plotting Corporate Social Responsibility Narratives: Corporate Social Responsibility Stories by Global Fashion Brands after the Collapse of Rana Plaza in Bangladesh, Part 6- Digital Methodologies and Corporate Social Responsibility, 6.1 A New Content Analysis Methodology Appropriate for Corporate Social Responsibility Communication, 6.2 #CSR on Twitter: A Hashtag Over-simplifying a Complex Practice, Index
Dr Adam Lindgreen is Professor of Marketing at Cardiff Business School, with a Ph.D. from Cranfield University. He is widely published, in academic journals and books including Managing Market Relationships and A Stakeholder Approach to Corporate Social Responsibility. Dr JoA"lle Vanhamme is Professor of Marketing at Edhec Business School with a Ph.D. from the Louvain School of Management. She is widely published in academic journals and books including Memorable Customer Experiences and A Stakeholder Approach to Corporate Social Responsibility. Dr FranA ois Maon is Associate Professor of Strategy and Corporate Social Responsibility at the IESEG School of Management, with a Ph.D. from the Louvain School of Management. He is widely published in academic journals and books including A Stakeholder Approach to Corporate Social Responsibility. Rebecca Watkins is Assistant Professor of Marketing at Cardiff University, where she researches and teaches digital trends in marketing and consumer behaviour. Her work has been published in the Journal of Marketing Management, the Journal of Consumer Culture & Research in Consumer Behaviour.
"This is an excellent addition to the literature of communication surrounding corporate social responsibility in our digital age. It is an important pioneering work allowing authors with diverse disciplinary backgrounds to describe the state of the art (and science) in all its dimensions and what that state could and should look like in the future. Kudos are warranted for the editors and their contributors." — Prof. Alex C. Michalos, University of Northern British Columbia, Canada"There is a continuous need to explore how organizations are communicating their socially responsible and sustainable behaviors to stakeholders. Therefore, this book provides a comprehensive guide to the extant theoretical underpinnings and empirical studies on corporate sustainability, social responsibility and ubiquitous digital media. I strongly recommend this book to academia and advanced undergraduate students in business and communications" — Dr. Mark Anthony Camilleri, University of Malta
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