Apple, Google and Microsoft are locked in a battle to dominate the fastest growing aspect of the internet - mobile. Whoever wins will exert a wide ranging control over user data, access to content and even how we use and interact with computers.
"The Rivals" assesses who will be the victor and what the implications are for business, individuals and society. Accessible and comprehensive, the book looks at past battles, the companies' very different cultures and the way that they inform the products. Arthur also discusses the iPhone, the Android, the browser and apps battles and how Nokia and Palm were out-maneuvered.
Also covering what to expect from the mobile internet in the next five years, "The Rivals" speculates on which company will ultimately be in the driving seat and how that affects everyone.

About the Author

Charles Arthur is technology editor at the Guardian. An experienced journalist, he has also worked at the Independent and New Scientist - all adding up to over 25 years in technology and science journalism. He has met all the senior figures in the technology industry and has extensive experience of reporting on the activities of Apple, Google and Microsoft. He has interviewed Bill Gates and Steve Jobs on numerous occasions. Charles has a large following and regularly speaks, writes and blogs on all topics relating to technology.

Prizes

Digital Wars investigates Apple, Google, Microsoft and the battle for the internet. It reveals what to expect from the internet in the next five years, which company will ultimately be in the driving seat, and what the implications will be for us all.

Reviews

A fascinating peek inside the three most important companies of the 21st century. -- Barry Collins PC Pro