Section One: Ladders and Funnels
Secret #1: The Secret Formula
Secret #2: The Value Ladder
Secret #3: From a Ladder to a Funnel
Secret #4: How to Find Your Dream Customers
Secret #5: The Three Types of Traffic
Section Two: Your Communication Funnel
Secret #6: The Attractive Character
Secret #7: The Soap Opera Sequence
Secret #8: Daily Seinfeld Sequence
Section Three: Funnelology
Secret #9: Reverse Engineering a Successful Funnel
Secret #10: Seven Phases of a Funnel
Secret #11: The Twenty-Three Building Blocks of a Funnel
Secret #12: Frontend vs. Backend Funnels
Secret #13: The Best Bait
Section Four: Funnels and Scripts
Frontend Funnels
Funnel #1: Two-Step, Free-Plus-Shipping
Funnel #2: Self-Liquidating Offer
Funnel #3: Continuity
Funnels for the Middle of the Value Ladder
Funnel #4: The Perfect Webinar
Funnel #5: Invisible Funnel Webinar
Funnel #6: Product Launch
Backend Funnel
Funnel #7: High-Ticket, Three-Step Application
Section Five: ClickFunnels
Conclusion: Ignite
The Online Business Bible!
If you are currently struggling with getting traffic to your
website, or converting that traffic when it shows up, you may think
you’ve got a traffic or conversion problem. In Russell Brunson's
experience, after working with thousands of businesses, he has
found that’s rarely the case.
Low traffic and weak conversion numbers are just symptoms of a much
greater problem, a problem that’s a little harder to see (that’s
the bad news), but a lot easier to fix (that’s the good news).
DotCom Secrets will give you the marketing funnels and the sales
scripts you need to be able to turn on a flood of new leads into
your business.
Russell Brunson is a serial entrepreneur who started his first
online company while he was wrestling at Boise State University.
Within a year of graduating he had sold over a million dollars
worth of his own products and services from his basement!
For over 10 years now Russell has been starting and scaling
companies online. He owns a software company, a supplement company,
a coaching company, and is one of the top super affiliates in the
world.
DotComSecrets was created to help entrepreneurs around the world to
start, promote and grow their companies online.
"Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he's discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online." -- Anthony Robbins "Russell is not a 'pretend' expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results." -- Bill Glazier "I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell." -- Dan Kennedy "I can say, without a second's hesitation, that Russell Brunson's "DOTCOM Secrets" book trumps all of them." -- Allan Tutt, Amazon Customer "If you want to know how to prime a customer for a purchase and un- derstand how to get people to sell themselves on your product, then this is the book." -- Linda Leon, Amazon Customer "Russell shares amazing insights into what makes a dotcom business succeed, if you don't follow these principles you'll surely struggle." -- Dan, Amazon Customer "There is nothing to not like! The explanations are so clear. Combined with Expert Secrets you can learn all you need to skyrocket your business success beyond your wildest imagination." -- Stan, Anderton
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