Contents: The Function of Fund Raising: Introduction and Overview of the Book. Part I: The Practice. Parameters of Fund Raising. Fund-Raising Practitioners. Professionalism of Fund Raising. Part II: The Principles. Organizational Context of Fund Raising. Legal Context of Fund Raising. Ethical Context of Fund Raising. Theoretical Context of Fund Raising. Part III: The Process, Programs, and Publics. The Fund-Raising Process. Fund-Raising Programs: Annual Giving. Fund-Raising Programs: Major Gifts. Fund-Raising Programs: Planned Giving. Fund-Raising Programs: Capital Campaigns. Donor Publics: Individuals, Corporations, and Foundations.
Kathleen S. Kelly
"Because it includes much original research as well as extensive
references & a section on recommended reading, it's also valuable
for practitioners--whether in their professional work or as
volunteers."
—PR Reporter"This reader is grateful for the author and subject
indices....The book is well-organized in three major areas:
Practice, Principles, and Process....This book is a fascinating
'must-read' for anyone connected in any way to fund raising."
—The Journal of Educational Relations"The book Effective
Fund-Raising Management by Kathleen S. Kelly is a comprehensive
fund-raising text addressing the history of fund-raising, the
theories behind its practice, as well as practical information
description of modern fund-raising, including its strengths and
weaknesses. It is highly detailed and in-depth, making it most
appropriate for graduate students and professionals with
pre-existing fund-raising experience."
—Public Relations Review"As an early adopter of Kelly's book, I
strongly recommend it to others who are interested in teaching fund
raising. It gives students a thorough and insightful framework for
understanding this specialized career area."
—Dennis L. Wilcox
Professor of Public Relations, San Jose State University"Kelly has
produced the textbook we needed for our senior-level course on fund
raising. The broad scope of subjects covered provides a panoramic
view of the field, while the in-depth historical and analytical
treatment of important themes makes this book useful for advanced
studies. Whereas our undergraduate students like the practical
applications of various solicitation techniques, graduate students
are attracted more by the models and theories that give fund
raising a foundation of serious intellectualism."
—Charles Okigbo
Associate Professor of Communication, North Dakota State
University"...an invaluable contribution to fund-raising
education....As a comprehensive survey of virtually all previous
literature relevant to fund raising, it defines the knowledge base
of an effective fund-raising professional and will serve as a
baseline reference for scholars, teachers, and practitioners....In
40 years the book will be referred to as a landmark
publication."
—Selection Committee
1998 Staley/Robeson/Ryan/St. Lawrence Prize"Experts are hailing it
as a landmark achievement, the first textbook on fund raising to go
beyond a traditional how-to manual....Dwight F. Burlingame,
associate executive director of the Indiana University Center on
Philanthropy, says, 'This is one of the most important books that's
come out in fund raising. It has the potential to change the way we
think about fund raising.'""A textbook such as this has been sorely
missing from our discipline. When I earned my master's degree in
Philanthropic Studies in ...1995, we students photocopied zillions
of pages from reserved books and articles to compensate for the
lack of one good resource. Effective Fund-Raising Management is a
marvelous milestone."
—Sue A. Shepard, CFRE
Director of Development, College of Agricultural, Food, and
Environmental Scienc"More than the first basic textbook, Effective
Fund-Raising Management is the presiding treatise on our subject
available today. What a splendid addition to our body of
knowledge!"
—James M. Greenfield, ACFRE, FAHP
Sr. Vice President, Development and Community Relations, Hoag
Memorial Hospital"In the years and decades to come, thousands of
people will be indebted to Kelly for the dedication and commitment
that led to this book. It is the most comprehensive single volume
about philanthropic fund raising that has been written to date,
weaving the threads of history, ethics, legal issues, theory, and
practice into a complete cloth that portrays the field. Seasoned
practitioners, researchers, teachers, and students will all benefit
from Effective Fund-Raising Management."
—Robert E. Fogal, ACFRE
Executive Vice President for Philanthropy, Ohio Presbyterian
Retirement Services"For the last 44 years, Effective Public
Relations has defined public relations for this century; I believe
Effective Fund-Raising Management will define fund raising for the
next century."
—Scott Cutlip
Dean Emeritus, University of Georgia"Effective Fund-Raising
Management is excellent. Kelly does a wonderful job of integrating
theory, previous research, and her own research with the practical
techniques and approaches used in public relations....I hope that
the book stimulates the development of fund-raising courses in
public relations programs throughout the country and the
world."
—James E. Grunig
Professor of Public Relations, University of Maryland"...Kelly has
accomplished a mammoth task in her new book, Effective Fund-Raising
Management, by integrating the theory of fund raising with how to
do it. One is led through an understanding of the history and
practice of fund raising through the programs and processes and
publics of fund raising to one of the most extensive reference
lists currently available. An effective text for students of fund
raising.
—Dwight F. Burlingame
Indiana University"Every once in a while a book comes along that
makes people seriously rethink some topic. Kelly's Effective
Fund-Raising Management will do that. She merges a ton of common
sense, a keen understanding of best practices, thorough knowledge
of the relevant research and theory, deep insight into ethics,
mastery of legal requirements, and an imaginatively accurate vision
of what fund raising must be to succeed.... If it were a
trivialized discipline before this book was published, it no longer
will be."
—Robert L. Heath
Professor of Communication, University of Houston"Effective
Fund-Raising Management marks the dawning of a new era in
development: Now that we finally have an academic text and a theory
base, the legitimacy and importance of our work moves to a new
level. With every turn of the page, I learned something new. Kelly
dispels many widely held myths and tells us why we do what we do.
If this book had been available to me years ago, I'd be far ahead
of where I am today."
—James Gregory Lord
Founder, Philanthropic Quest International"For the first time,
effective practice grows from basic research. (Effective
Fund-Raising Management) provides a theory-based foundation for
making reasoned judgments about fund-raising practices and
programs...It is a text for students at all stages, from those just
seeking careers in nonprofit organizations to senior professionals.
Its strong base in theory is linked directly to rich descriptions
of fund-raising practices, making it a valuable resource for
all."
—Margarete R. Hall
Vice President, Institutional Advancement, Gallaudet
University"...impressed me as an ideal text....Fund raising has
been taught exclusively by practitioners on the basis of how it has
been done instead of how it should be done and should be founded on
theory. I believe your text now makes it possible to teach the
subject properly. And students will enjoy it. I read it like a
novel in just two weeks!"
—Charles R. Murray, CFRE
Adjunct Professor in Public Relations and Planned Giving Director,
The Seeing Ey"I am having an absolute ball with my Fund Raising and
PR class--thanks to your superb book!"
—Lynne M. Sallot, APR, Fellow PRSA
Henry W. Grady College of Journalism and Mass Communication,
University of Georg"True professions base practice on an
intellectual body of knowledge, and--for the first time--Kelly has
written a textbook on how to practice fund raising that is based on
such a body of knowledge. Effective Fund-Raising Management makes
available an outstanding text for existing courses....I hope it
also will stimulate the development of new courses on fund raising
at universities that have doubted the intellectual content of the
discipline."
—James E. Grunig
Professor of Public Relations, University of Maryland
Ask a Question About this Product More... |