Advertising in Mark magazine, Frame magazine and Elephant
magazine
Promotion through Frame Facebook, website (www.frameweb.com) and
Twitter
Digital newsletter announcing the book sent to 60,000
subscribers
Press release sent to thousands of press contacts
Presentation on many international design trade fairs
This book will be used as the official catalogue of the
Modebiennale Arnhem
Promotion at the events at which Lidewij is speaking
Promotion through website of Lidewij
Lidewij Edelkoort (1950) is one of the world's most renowned trend forecasters. From her creation of innovative trend books and audiovisuals since the 1980s to lifestyle analysis and research conducted for the world's leading brands today, Lidewij has pioneered trend forecasting as a profession. She announces the concepts, colors and materials which will be in fashion two or more years in advance because as she claims, "there is no creation without advance knowledge, and without design, a product cannot exist." In this way, she and her closely-knit teams orient her clients, creative professionals, in interpreting the evolution of society and the signals of consumer tastes to come, without forgetting economic reality. Lidewij has received recognition for her work in inspiring and fostering creative talent. In 1995, Aid to Artisans honoured her with a Lifetime Achievement Award for her continual support of craft and design. From 1999 to 2008 Lidewij was chairwoman of the Design Academy Eindhoven. Spending a week out of every month at the Academy, she was instrumental in re-creating and developing the curriculum and mentoring the student body. In 2003, TIME magazine named her one of the world's 25 most influential people in fashion. In 2004, she was awarded the Netherlands' Grand Seigneur prize for her work in fashion and textile. More recently in February 2008, Lidewij was awarded the Chevalier de l'Ordre des Arts et des Lettres by the French Ministry of Culture and Communication.
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