A primer on the promises and perils of franchising.

Now in paper! It's big business, accounting for one-third of America's retail revenue. But franchising is still a risky proposition— at least for the franchisee. This resource exposes the frauds and abuses too many companies perpetrate on their franchisees— everything from unfulfilled pledges of promotional support to oversaturating the market with outlets. It helps potential franchise owners avoid being victimized by explaining, in specific detail, what to look for, what questions to ask, and what agreements to make before signing a contract. Robert Purvin also reveals how to identify and take advantage of the worthwhile franchising opportunities available today.

ROBERT PURVIN, JR. (San Diego, California) is an attorney who is an expert on franchising and franchise law. He is Chairman of the American Association of Franchisees and Dealers.