Terry Pluto is a sports columnist for The Plain Dealer and the author of more than 30 books. He has twice been honored by the Associated Press Sports Editors as the nation's top sports columnist for medium-sized newspapers and has received more than 50 state and local writing awards. He was called "Perhaps the best American writer of sports books" by the Chicago Tribune in 1997. Brian Windhorst covers the NBA for ESPN.com. His writing has been honored by the Professional Basketball Writers Association and the Associated Press. He has also written for The Plain Dealer and The Beacon Journal. He earned a degree in journalism from Kent State University in 2000. He lives in Brook Park, Ohio, and Jupiter, Florida.
A fast break the moment that you open the book. Pluto and Windhorst
double team James, as only they can and give you accurate, detailed
information that only adds to the legacy of the young Superstar.
The final chapter of this young man'Äôs career hasn'Äôt been
written but the journey up to now has sure been excited and we are
all 'ÄúWitnesses'Äù.--Wesley Chism "BlackAthlete.net" (9/29/2009
12:00:00 AM)
Anybody with access to the NBA'Äôs highlight reel knows how well
James plays. But fans know less about how teams are constructed,
dismantled, and reconstructed, and how challenging it must be to
build a group comprised of stars, role players, has-beens, deluded
rookies, born-agains, and self-absorbed wackos into a team that
wins a lot more often than it loses. 'ÄúThe Franchise'Äù gives us a
look at that process.--Bill Littlefield "National Public Radio"
(2/9/2008 12:00:00 AM)
Flows quickly and smoothly with facts, analysis and interesting
insight into the life of 'ÄúKing James'Äù. It is an intriguing and
somewhat nostalgic recap for those who have followed the Cavs
loyally. New fans will enjoy this book as a celebration of the life
of a super-achieving athlete playing in an underdog city.--
"Cleveland Magazine" (1/1/2008 12:00:00 AM)
Highly recommended to sports fans and analysts who want a wide
ranging look at today'Äôs NBA.-- "Midwest Book Review" (5/1/2008
12:00:00 AM)
Not your typical sports biography . . . Take[s] the reader behind
the scenes in the Cavaliers'Äô front office, revealing how
championship contenders are built (often, as in Cleveland'Äôs case,
by trading or selling as many players from a mediocre team as
possible to save enough money and become bad enough to secure a
number-one draft choice to land a player who might become the
team'Äôs savior).--Jim Burns "Library Journal" (5/1/2008 12:00:00
AM)
Offers about as close to an insider'Äôs perspective of events as
possible. Pluto, a sports columnist for the Plain Dealer and the
author of more than 20 sports books, brings decades of experience
to the project . . . Windhorst has been covering this story since
well before Lebron appeared on the national media radar, gaining
access, and it shows.--Alex Rubin "Free Times" (1/30/2007 12:00:00
AM)
Windhorst and Pluto chronicle the life and times of a superstar in
the making. They'Äôre particularly insightful in describing the
big-money shoe endorsement squabble between Reebok, Nike, and
Adidas'Äîsummarized neatly in an exchange between Adidas'Äô Sonny
Vaccaro and Nike'Äôs Phil Knight at one of James'Äô games . . . An
informative study of how one individual has changed the marketing
landscape for professional athletes'Äîand resurrected a Midwestern
city that was dying for a star.-- "BleacherReport.com" (4/14/2008
12:00:00 AM)
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