Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject, can now have - at their fingertips - the key articles and papers that have contributed to the philosophy of cloning business success. Many researches in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis. Franchising is a one-stop resource for a sound understanding of key theoretical issues; a sound understanding of empirical research, and knowledge of how to evaluate franchising as a viable model for business development. The articles are subdivided into four themes: a conceptual overview; franchising as an organizational form; survival and growth rates in franchising; and the franchise system ownership-redirection debate. Each theme and each article carries a separate introduction, co-authored by two widely respected names in entrepreneurship and franchising research: John Stanworth and Frank Hoy.

Table of Contents

Section 1: Franchising - A Conceptual Overview 1. Franchising as an Entrepreneurial Venture Form, Frank Hoy & Scott Shane, Journal of Business Venturing Vol. 13, No. 2, 91-94, 1998 2. Colas, Burgers, Shakes and Shirkers: Towards a Sociological Model of Franchising in the Market Economy, John Stanworth & James Curran, Journal of Business Venturing, Vol. 14, No. 4, 323-344, 1999 Section 2: Franchising As An Organisational Form 3. The Theory of the Firm and the Structure of the Franchise Contract, Paul H. Rubin, Journal of Law and Economics 21 (April), 223-233, 1978 4. The Choice of Organizational Form: The Case Of Franchising, James A. Brickley & Frederick H. Dark, Journal of Financial Economics 18 (June), 401-420, 1987 5. Franchising: Firms, Markets and Intangible Assets, Richard E. Caves, & William F. Murphy, Southern Economic Journal 42 (4), 572 586, 1976, 6. Power in a Channel of Distribution: Sources and Consequences, Shelby D. Hunt, & John R. Nevin, Journal of Marketing Research 11 (May), 186-193, 1976 Section 3: Growth And Survival Rates In Franchising 7. Franchising: Promises, Problems, Prospects, Shelby D. Hunt, Journal of Retailing 53 (Fall), 71-84, 1977, 8. Survival Patterns Among Newcomers to Franchising, Timothy Bates, Journal of Business Venturing Vol. 13, No.2, 113-130, 1998, 9. Franchising Growth and Franchisor Entry and Exit in the U.S. Market: Myth and Reality, Francine Lafontaine, & Kathryn L. Shaw, Journal of Business Venturing Vol. 13, No. 2, 95-112, 1998, 10. Towards a Model of Franchise System Development, Callum Floyd, & Graham Fenwick, International Small Business Journal Vol. 17, No. 4, 32-48, 1999 Section 4: The Ownership-Redirection Debate 11. Will Successful Franchise Systems Ultimately Become Wholly-Owned Chains?, Alfred R. Oxenfeldt, & Anthony O. Kelly, Journal of Retailing Vol. 44, No. 4, 69-83, Winter 1968-69 12. Competitive advantage Variation over the Life Cycle of a Franchise, Charles M. Lillis, Chem L. Narayana and John L. Gilman, Journal of Marketing 4o (October), 77-80 13. What We Know About Ownership Redirection in Franchising: A Meta-Analysis, Rajiv, P. Dant, Audhesh K. Paswan & Patrick J. Kaufmann , Journal of Retailing Volume 72 (4), 429-444, 1996