Table of Contents

1. What Franchising Is; 2. History and Development; 3. The Commercial Rationale; 4. How the Law Affects Franchising; 5. The Relationship of the Parties; 6. The Structure of Franchise Arrangements; 7. The Financial Aspects; 8. The Franchisor's Liabilities; 9. UK Taxation; 10. Intellectual Property: An Overview; 11. Trade Marks; 12. Confidential Information and Trade Secrets; 13. Copyright; 14 Information Technology; 15. Premises; 16. EU Competition Law; 17. UK Competition Law; 18. Remedies; 19. The Franchise Contract; 20. International Franchising: The Legal Issues; 21. International Franchise Documentation; 22. International Tax Issues; Appendices

About the Author

The lawyer and author, Dr. Martin Mendelsohn is the Chairman of the Eversheds Franchise Group. He has been particularly involved in franchising, distribution, agency and licensing transactions both domestic to the UK and internationally for over 40 years, as well as UK and EC Competition Law. He is visiting Professor of Franchise Management at Middlesex University Business School, London.