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Friends with Benefits
http://www.fishpond.com.au/Books/Friends-with-Benefits-D-Barefoot-J-Szabo/9781593271992?outprint=1&isbn=1593271999
Online Marketing with Blogs, Facebook, Youtube, and More
By
D. Barefoot, J. Szabo
RRP $42.99 $20.28 Save $22.71 (53%)
Free shipping Australia wide Ships from UK supplier | Rating: | | | Format: | Paperback / softback, 304 pages | | Published In: | United States, 30 November 2009 |
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating if you're unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. "Friends with Benefits: Online Marketing with Blogs, Facebook, YouTube, and More" is a tactical guide, filled with tricks, tips, and real-world case studies that show you how to reach out to the new online influencers to increase your company's online visibility and bring more visitors to your website. You'll learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of your marketing budget. |
Table of ContentsDedicationFOREWORDACKNOWLEDGMENTSINTRODUCTION: A WINDOW INTO THE WORLD OF SOCIAL MEDIA MARKETINGChapter 1: WHAT IS SOCIAL MEDIA?Chapter 2: GET SOCIAL MEDIA READYChapter 3: FLAGGING A RIDE: FINDING THE RIGHT BLOGGERS AND COMMUNITIESChapter 4: NETIQUETTE: MISS MANNERS FOR THE WEBChapter 5: STICK OUT YOUR THUMB: DEVISING YOUR PITCHChapter 6: MEASURING SUCCESS: HOW TO MONITOR THE WEBChapter 7: IS SOCIAL MEDIA MARKETING RISKY BUSINESS?Chapter 8: DAMAGE CONTROL IN THE DIGITAL AGEChapter 9: DOES MYSPACE STILL MATTER?Chapter 10: UNDERSTANDING FACEBOOKChapter 11: VIDEO MARKETING WITH YOUTUBE AND OTHER VIDEO SHARING SITESChapter 12: THE TWITTER REVOLUTIONChapter 13: THE POWER OF CROWDS: UNDERSTANDING AND PARTICIPATING IN ONLINE COMMUNITIESAFTERWORDRECOMMENDED READING About the AuthorDarren Barefoot and Julie Szabo have run social media marketing campaigns for national retailers like Best Buy, Future Shop and Brother International. They've been quoted as experts on social media on the CBC and BBC, and in Wired magazine, The Wall Street Journal, and dozens of other magazines, TV, and radio programs. Founders of Northern Voice, Canada's social media conference, they regularly speak around North America on social media, marketing, and emerging technology. Darren has 10,000 daily readers at DarrenBarefoot.com.
| Publisher: | No Starch Press,US | | ISBN: | 1593271999 |
| EAN: | 9781593271992 | | Dimensions: | 22.56 x 15.29 x 1.85 centimeters (0.49 kg) |
| Age Range: |
15+ years |
|
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