About the Author

John Simmons is a writer and cofounder of the writers' group "26." He is the author of several books, including "The Invisible Grail," "My Sister's a Barista," " "and "We, Me, Them and It." Neil Taylor is a writer and trainer at The Writer, an organization that specializes in helping companies improve their communications. Tim Rich is a writer and communications consultant. He is a former editor of "Graphics International," a columnist for "Design Week," and has worked as a contributing editor for the design magazine "Print." Tom Lynham is a writer and consultant in the field of written and visual communications. He works with some of the largest companies in the UK.