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The inside story of the coming of age of Australian fashion and of designers, celebrities and supermodels, and of businesses big and small.

About the Author

Credited as the 'Godfather' of Australian fashion, Simon P Lock is the founder of Mercedes Australian Fashion Week. In 2011 he was the recipient of the Australian Fashion Laureate and in 2013 he was named by the Business of Fashion as one of the most influential people in fashion globally. He is the owner and CEO of The Lock Group International and is known for his key role in developing fashion weeks throughout the Asia Pacific region. He is the founder of ORDRE, a global online wholesale platform that showcases the world's best designers to a retail network of leading prestigious fashion retailers. Career highlights include judging Project Runway and the International Woolmark Prize, appearances on Australia's and Germany's Next Top Model, keynote addresses at various international luxury and fashion conferences and Creative Director of Singapore Fashion Festival and Dubai Fashion Week.

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