From leading fundraising professor Sargeant with contributions from top scholars, this definitive text provides nonprofit professionals, professors, and students with access to the most relevant theories on the vital topic of fundraising. In addition to concrete examples of modern fundraising practice, the book contains clear learning objectives, recommended readings, case studies, summary self-test questions, and exercises at the end of each chapter. "The Principles and Practice of Fundraising" comprehensively addresses all the major forms of fundraising and critical topics such as donor behavior and fundraising planning.

About the Author

Adrian Sargeant is the Robert F. Hartsook Professor of Fundraising at Indiana University; professor of nonprofit marketing and fundraising at Bristol Business School in the United Kingdom; and adjunct professor of philanthropy at the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology, Brisbane, Australia. The managing editor of the International Journal of Nonprofit and Voluntary Sector Marketing, he has authored numerous articlesand books. Jen Shang is a professor and philanthropic psychologist at the School of Public and Environmental Affairs at Indiana University Bloomington. Her work has been featured in the Chronicle of Philanthropy, Advancing Philanthropy, Nonprofit Times, and The New York Times.

Table of Contents

Part 1: Introduction To Fundraising and Donor Behavior. Chapter 1: Introduction to the Nonprofit Sector. Objectives. A Third Sector. A Tax based Definition. A Structural-Operational Definition. Size and Economic Significance of the Nonprofit Sector. Sources of Income. Philanthropic Income. Summary. Chapter 2: The Development of a Profession (Eugene R Tempel and Sarah K Nathan). Chapter 3: Ethical Fundraising. Chapter 4: Individual Giving Behavior. Chapter 5: Social Influences on Giving. Part 2: Fundraising Planning. Chapter 6: Fundraising Planning: The Fundraising Audit. Chapter 7: Fundraising Planning. Chapter 8: The Case For Support (Timothy L Seiler and Eva E. Aldrich). Chapter 9: Assessing Fundraising Performance. Part 3: Fundraising Methods. Chapter 10: Direct Response Fundraising. Chapter 11 Fundraising Online: Techniques and Tools (Ted Hart and Adrian Sargeant). Chapter 12: Donor Retention and Development. Chapter 13: Major Gift Fundraising (Robert F. Hartsook and Adrian Sargeant). Chapter 14: Bequest, In Memoriam and Tribute Giving. Chapter 15: Planned Giving (Matthew J. Beem and Adrian Sargeant). Chapter 16: Corporate Giving and Fundraising (Dwight F Burlingame and Adrian Sargeant). Chapter 17: Grant Fundraising. Part 4: Fundraising and Civil Society. Chapter 18: Managing Fundraising Volunteers (Walter Wymer and Adrian Sargeant). Chapter 19: Events Fundraising. Chapter 20: Women and Philanthropy (Debra J Mesch and Andrea Pactor). Chapter 21: Public Trust and Confidence. Chapter 22: The Social Role of Fundraising (Richard B. Gunderman).