Home » Books » Business » Marketing » Advertising
Getting Partnering Right
http://www.fishpond.com.au/Books/Getting-Partnering-Right-Neil-Rackham-Lawrence-Friedman/9780070517820?cf=3
How Market Leaders are Creating Long-term Competitive Advantage
By
Neil Rackham, Lawrence Friedman, Richard Ruff
This item is unavailable.We will email you if this item comes back into stock. | Rating: | | | Format: | Hardback, 237 pages | | Other Information: | 35 illustrations | | Published In: | United Kingdom, 30 December 1995 |
The bestselling author of "Spin Selling" explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today; and redefines how to form locked-in, highly profitable relationships with customers. |
Table of ContentsThe Partnering Revolution.The Ingredients of Successful Partnerships.Impact: The Bottom Line.Intimacy: Beyond Transactional Relationships.Vision: The Guidance System for Partnering.Choosing Your Partners.Partnering with Other Suppliers.Putting It All Together.
| Publisher: | McGraw-Hill Publishing Co. | | ISBN: | 0070517827 |
| EAN: | 9780070517820 | | Dimensions: | 23.57 x 16.10 x 2.49 centimetres (0.53 kg) |
| Age Range: |
15+ years |
|