Getting Partnering Right
How Market Leaders are Creating Long-term Competitive Advantage
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|Format:||Hardback, 237 pages|
|Other Information: ||35 illustrations|
|Published In: ||United Kingdom, 30 December 1995|
The bestselling author of "Spin Selling" explains, demystifies and makes sense of the revolution that is taking place in supplier-customer relationships today; and redefines how to form locked-in, highly profitable relationships with customers.
Table of Contents
The Partnering Revolution.The Ingredients of Successful Partnerships.Impact: The Bottom Line.Intimacy: Beyond Transactional Relationships.Vision: The Guidance System for Partnering.Choosing Your Partners.Partnering with Other Suppliers.Putting It All Together.
|Publisher: ||McGraw-Hill Publishing Co.|
|Dimensions: ||23.57 x 16.10 x 2.49 centimetres (0.53 kg)|