Designers can save time, money and frustration with this essential guide to printing. Covering all of the topics that have made it a popular title for years, along with the latest developments in the industry, Getting It Printed, 4th Edition features: A comprehensive look at how to work with printers - everything from estimates, pricing and negotiating to trade customs and quality guidelines; Easy-to-follow explanations of the top printing processes and techniques; All of the information designers need to choose the right papers and inks for their projects; Hard-to-find knowledge about proofing, output and colour; Whether they're independent, in-house or students, designers will want to have this book at hand. It's the ultimate printing resource.

About the Author

An expert in the field, Eric Kenly is the founder of a company that creates learning programmes for the communications industry. In all, he has more than 20 years of invaluable experience in the printing and production industry. Mark Beach's books about graphic design and production are used throughout North America for corporate training and as college texts.