Warehouse Stock Clearance Sale

Grab a bargain today!


Global Sport Sponsorship
By

Rating

Product Description
Product Details

Table of Contents

Chapter 1: Sport Sponsorship in a Global Age John Amis T. Bettina Cornwell Chapter 2: Historical hangovers or burning possibilities: Regulation and adaptation in global tobacco and alcohol sponsorship Robert Sparks, Timothy Dewhirst, Shannon Jette, and Amanda Schweinbenz Chapter 3: The Spatial Logics of Global Sponsorship: Corporate Capital, Cola Wars Cricket Michael Silk David Andrews Chapter 4: Global adidas: Sport, Celebrity, and the Marketing of Difference Andrew D. Grainger, Joshua I. Newman David L. Andrews Chapter 5: Sports Sponsorship and Tourism Flows Mike Weed Chapter 6: The [E-]Business of Sport Sponsorship Detlev Zwick Oliver Dieterle Chapter 7: Global Sport Sponsorship: Towards a Strategic Understanding Don Roy Chapter 8: Image Transfer in Global Sport Sponsorship: Theoretical Support and Boundary Conditions Kevin Gwinner Chapter 9: Using the Olympics and FIFA World Cup to Enhance Global Brand Equity: A Case Study of Two Companies in the Payment Services Category Robert Madrigal, Colleen Bee Monica LaBarge Chapter 10: Alternative Global Avenues: Action Sports and Events James Gladden Mark McDonald Chapter 11: Ambush Marketing: Research and Management Implications Janet Hoek Chapter 12: Building International Alliances through Sponsorship: An Exploratory Investigation Francis Farrelly Pascale Quester Chapter 13: Evaluating Sponsorship Effects Tony Meenaghan Chapter 14: While the rich get richer Challenging inequities in conventional sport sponsorship Sally Shaw Chapter 15: Gay Games or Gay Olympics? Corporate Sponsorship Issues Helen Jefferson Lenskyj Chapter 16: Conclusion: What now? What's next? T. Bettina Cornwell John Amis

Promotional Information

Also available in hardback, 9781845200800 GBP50.00 (July, 2005)

About the Author

John Amis is Associate Professor in the Department of Human Movement Sciences and Education, The University of Memphis.T Bettina Cornwell is Professor of Marketing in the UQ Business School at the University of Queensland.

Reviews

'Global Sport Sponsorship provides an important contribution to the literature on sports sponsorships. The book succeeds in achieving its goal of providing the first truly cutting-edge perspective on the cultural, economic, and social consequences of sponsorships on a global basis. Because sport has become an increasingly international phenomenon, this book's global perspective could not be more timely.' Dennis Howard, Head of Marketing and Philip H. Knight Professor of Business, University of Oregon 'A timely, comprehensive and challenging analysis of the phemonemon of global sport sponsorship which should be essential reading for both students and researchers.' Barrie Houlihan, Loughborough University

Ask a Question About this Product More...
 
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 8% commission by selling Global Sport Sponsorship (Sport Commerce and Culture) on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond.com, Inc.

Back to top