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Health Promotion Strategies and Methods

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Health Promotion Strategies and Methods

By Garry Egger, Ross Spark, Rob Donovan

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Format: Paperback, 260 pages, 2nd Revised edition Edition
Other Information: 50 illus
Published In: United States, 23 December 2004
This new edition will continue to articulate the key principles and processes of health promotion to enable the practitioner to select, plan and implement effective programs for the promotion of better health for any issue, group or location. It will be updated throughout to reflect advances in the field, in particular the sections on clinical health, social marketing and the media, as well as the environment. New diagrams and case studies will also be included. The authors are leading practitioners in the field, particularly Garry Egger who has a high profile and strong reputation among health practitioners. More recently, Garry has headed up the Gutbusters campaign with well-known nutritionist, Rosemary Stanton, to combat obesity in adults and children.

About the Author

Garry Egger, MPH, PhD, Deakin University, Sydney NSW, Australia Ross Spark, MSc, Queensland Health, Cairns QLD Robert Donovan, PhD, University of Western Australia

Table of Contents

Chapter 1: Towards better health Chapter 2: Health and human behaviour Chapter 3: Focus on the individual Chapter 4: Focus on groups Chapter 5: Focus on populations I: social marketing and the media Chapter 6: Focus on populations II: community approaches Chapter 7: Focus on populations III: environmental approaches Chapter 8: Factors influencing strategy selection Chapter 9: Putting it all together: planning and developing health promotion initiatives Chapter 10: Skills, tools and competencies for health promotion

EAN: 9780074715000
ISBN: 0074715003
Publisher: McGraw-Hill Medical
Dimensions: 22 x 15 x 1 centimetres (0.34 kg)
Age Range: 15+ years
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