This is the first completely honest diet book that will help you tailor a programme to fit you, with a diet for every body: six diet plans that can be customised to any body type, by the authors of the worldwide bestseller "You: The Owner's Manual". The only way to achieve your health and weight loss goals is to ask yourself one question: What's your ideal body? It's no secret that countless people are desperate for help to lose those extra pounds. It seems no matter how many times we think we've finally found a magic bullet for weight loss, it just doesn't work out. And this trend will continue until we recognize that the key to effective and lasting weight loss cannot be found inside a book on cutting carbs, in a video on aerobics, or in a tape on weight loss meditations. Instead, the key to successful long term weight loss can only be found inside one place: you. Welcome to "You: On a Diet" - a book that finally makes sense of weight control and weight loss and that gives you a specific action plan for helping you define your ideal body and finding the means to achieve it. Ultimately, weight control isn't about getting as thin as possible - a fact that virtually goes unacknowledged by most diet plans. There are medically obese people who live with no risk of health problems, and there are so-called thin people whose risk of dying is terribly high. Successful weight control is about finding your ideal body. In "You: On a Diet", we redefine what a healthy figure is and give you the tool kit to figure out yours. We believe that when you understand your anatomy, you'll better understand - and appreciate - what you need to do in order to maintain it. This anatomical approach will be one of the things that differentiates us from most plans. This book will teach you everything from what fat looks like to how skin expands. Know the why, and you'll successfully handle the how. About the Author Michael F. Roizen, M.D. created the RealAge(R) concept and is the author of the #1 New York Times Bestseller, RealAge. He is a professor of anesthesiology and internal medicine and chair of the Division of Anesthesiology, Critical Care Medicine and Comprehensive Pain Management at the Cleveland Clinic, Ohio. Mehmet C. Oz, M.D., is a professor and vice chairman of surgery, medical director of Integrated Medical Center and director of the Heart Institute at the New York Presbyterian-Columbia University. Prizes / Lead title Drs Michael F. Roizen and Mehmet C. Oz, authors of the million-copy bestseller 'YOU: The Owner's Manual', have devised a diet that is so effective you'll notice changes in your body immediately. Starting with a Two-Week Reboot that will help you lose up to two inches around your waist, you will shed your unwanted pounds forever. / 'You: On a Diet' is a runaway number one New York Times bestseller, selling 100,000 copies a week. There will be 2.5 million copies in print by December 1st. / 'You: The Owner's Manual' has sold nearly 2 million copies in the US since May 2005, and foreign rights have been licensed to 27 countries. / The book was published to coincide with a big Oprah push on 3rd November. For the past few months they have been working with three families to help them lose weight and the amazing results of this will be promoted on Oprah. Amazon.com already has a blog of their progress. / Perfect for New Year New You promotions. / Marketing support will include extensive online partnership and D2C initiatives including working closely with the proposed author microsite. |
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