This special 10th anniversary edition of the bestselling "The 80/20" principle contains an entirely new chapter 'The Yin and Yang of the Principle' in which Koch responds to the thousands of reader responses to the book - including a rap song! - and uses this new material to reach a new level of awareness and understanding of the true power of the principle. And it is powerful: the 80/20 principle - the fact that 80 per cent of results flow from 20 per cent of causes - is the one true principle of highly effective people and organisations. "The 80/20 Principle" shows how you can achieve much more with much less effort, time and resources, simply by concentrating on that all-important 20 per cent. "The 80/20 Principle" is the key to controlling our lives. If we can latch on to the few powerful forces within and around us, we can leverage our efforts to multiply effectiveness. Most of what we do has trivial results. A little of what we do really matters. So if we focus on the latter, we can control events instead of being controlled by them, and achieve several times the results. Reviews "'Congratulations! The 80/20 Principle is terrific.' -Al Ries, bestselling author of Focus and Positioning "Through multiple examples, and a punchy down-to-earth commentary, Koch offers the first really useful advice we've seen in a management book for years.' - Business Age" About the Author Richard Koch started his first venture when he was 13. After making the mistake of working for big companies in his twenties, Koch was a consultant with The Boston Consulting Group and partner of Bain & Company. He co-founded LEK Consulting, the most successful, fastest growing and most profitable 'strategy boutique' of the 1980s. In the 1990s he rescued Filofax and Plymouth Gin from near-death, built up Zola Hotels, and co-founded the Belgo restaurant chain and Capstone Publishing. In 2001 he invested heavily in Betfair, a tiny online betting firm shunned by venture capitalists. He played a leading part in making it by far the world's leading betting exchange, worth more than GBP 1.5 billion.. He is the author of 13 books including The 80/20 Individual and Living the 80/20 Way. A self-confessed 'lazy entrepreneur', he lives the 80/20 way in London, Cape Town and the sunniest part of southern Spain. |
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