Warehouse Stock Clearance Sale

Grab a bargain today!


The Hidden Agenda
By

Rating

Product Description
Product Details

Table of Contents

Introduction; Developing the Craft; Laying on of Hands; Into the Wilderness, 1910-12; Death of the Village, 1913-19; The Final Expeditions, 1920-27; Epilogue; Index.

About the Author

Kevin Allen is founder & chairman of Planet Jockey, which specializes in gamified leadership training, and re:kap, a business transformation company which counts Google, Burberry, Smythson, Swedbank and Verizon among its global clients. He is recognized as one of the world's most accomplished growth professionals. He is the best-selling author of The Hidden Agenda: A Proven Way to Business and Create a Following (Bibliomotion, 2012), and also The Case of the Missing Cutlery: A Leadership Course for the Rising Star (Bibliomotion, 2014), which has been featured on BBC Radio's Four Thought leadership series. With decades at the top of advertising giants McCann-WorldGroup, the Interpublic Group and Lowe and Partners Worldwide, Kevin worked with such brands as MasterCard--developing the globally famous "Priceless" campaign--Microsoft, Marriott, Smith Barney, Nestle, L'Oreal, Lufthansa and Johnson & Johnson, and was an early part of Rudy Giuliani's team that prepared the way for the successful Mayoral election and turnaround strategies for the City of New York. An academy instructor at the Cannes Lions International Festival of Creativity and Eurobest Festival, and a visiting lecturer at the Columbia University Graduate School of Business and the European Business School at Regents College London, Kevin is a featured speaker at companies like Google, Microsoft and has appeared on BBC. Lawrence Flanagan: Lawrence Flanagan is the Executive Dean of College of Business at the University of New Haven. He is regarded as one of the most accomplished global marketing leaders in the country.

Reviews

Allen, an advertising vet with a track record that includes MasterCard's "Priceless" campaign, offers concrete and easy-to-implement advice to satisfy the "hidden agenda" inherent in every interaction. Allen uses this term to describe the unspoken emotional motivator behind every decision. Since people make active decisions based on what resonates with this motivator, it's critical that businesspeople at all levels understand and address the factors which stand between themselves and success. To that end, Allen shows how to understand your audience and provides practical strategies for uncovering the needs, wants, and values that drive them. He shows how to find assets you can leverage that help connect using your "core" (the special abilities at the core of your being) and your "credo" (the belief system you and your audience share). He also explores the importance of developing a win strategy once a connection is made and how to utilize the power of storytelling. Using examples from his professional life, Allen demonstrates how he put these principles into action, providing useful context for readers. He also helpfully distills the most important takeaways in a "Remember This" box at the end of each chapter. A modern day Don Draper, Allen shows that he knows how to sell because he knows what his audience will buy. - Publishers Weekly (Apr)"
"

"Anyone who is trying to create the most persuasive selling presentation, the most inspiring vision or discover the customer sweet spot must read (and re-read) Kevin Allen's new book. While filled with concepts and insights, this is no academic treatise, but a valuable playbook from someone who has 'been there, done that' with amazing success many times." - Joe Plummer, Professor of Marketing, Columbia Business School

"Kevin Allen is the 'Picasso' of the high art of the new business development and he has finally shared his magical techniques with the rest of us. A must-read!" - Larry Weber, Chairman and CEO of W2 Group, author of "Everywhere: Comprehensive Digital Business "Strategy for the Social Media Era

"The "Hidden Agenda "makes the invaluable link between understanding your audience's motivation and creating success. It also reveals some of the secret tactics that Kevin has used to help change businesses around the world. It all begins with that simple, timeless practice of connecting with people on a much deeper level. Don't miss the remarkable teachings of this unusual book and author." - Dan Schawbel, personal branding expert, bestselling author and owner of Millennial Branding

Ask a Question About this Product More...
 
Look for similar items by category
Home » Books » Business » General
Home » Books » Business » Sales » General
Home » Books » Business » Marketing » General
Home » Books » Business » Careers » General
How Fishpond Works
Fishpond works with suppliers all over the world to bring you a huge selection of products, really great prices, and delivery included on over 25 million products that we sell. We do our best every day to make Fishpond an awesome place for customers to shop and get what they want — all at the best prices online.
Webmasters, Bloggers & Website Owners
You can earn a 8% commission by selling The Hidden Agenda: A Proven Way to Win Business and Create a Following on your website. It's easy to get started - we will give you example code. After you're set-up, your website can earn you money while you work, play or even sleep! You should start right now!
Authors / Publishers
Are you the Author or Publisher of a book? Or the manufacturer of one of the millions of products that we sell. You can improve sales and grow your revenue by submitting additional information on this title. The better the information we have about a product, the more we will sell!
Item ships from and is sold by Fishpond World Ltd.

Back to top