Introduction; Developing the Craft; Laying on of Hands; Into the Wilderness, 1910-12; Death of the Village, 1913-19; The Final Expeditions, 1920-27; Epilogue; Index.
Kevin Allen is founder & chairman of Planet Jockey, which specializes in gamified leadership training, and re:kap, a business transformation company which counts Google, Burberry, Smythson, Swedbank and Verizon among its global clients. He is recognized as one of the world's most accomplished growth professionals. He is the best-selling author of The Hidden Agenda: A Proven Way to Business and Create a Following (Bibliomotion, 2012), and also The Case of the Missing Cutlery: A Leadership Course for the Rising Star (Bibliomotion, 2014), which has been featured on BBC Radio's Four Thought leadership series. With decades at the top of advertising giants McCann-WorldGroup, the Interpublic Group and Lowe and Partners Worldwide, Kevin worked with such brands as MasterCard--developing the globally famous "Priceless" campaign--Microsoft, Marriott, Smith Barney, Nestle, L'Oreal, Lufthansa and Johnson & Johnson, and was an early part of Rudy Giuliani's team that prepared the way for the successful Mayoral election and turnaround strategies for the City of New York. An academy instructor at the Cannes Lions International Festival of Creativity and Eurobest Festival, and a visiting lecturer at the Columbia University Graduate School of Business and the European Business School at Regents College London, Kevin is a featured speaker at companies like Google, Microsoft and has appeared on BBC. Lawrence Flanagan: Lawrence Flanagan is the Executive Dean of College of Business at the University of New Haven. He is regarded as one of the most accomplished global marketing leaders in the country.
Allen, an advertising vet with a track record that includes
MasterCard's "Priceless" campaign, offers concrete and
easy-to-implement advice to satisfy the "hidden agenda" inherent in
every interaction. Allen uses this term to describe the unspoken
emotional motivator behind every decision. Since people make active
decisions based on what resonates with this motivator, it's
critical that businesspeople at all levels understand and address
the factors which stand between themselves and success. To that
end, Allen shows how to understand your audience and provides
practical strategies for uncovering the needs, wants, and values
that drive them. He shows how to find assets you can leverage that
help connect using your "core" (the special abilities at the core
of your being) and your "credo" (the belief system you and your
audience share). He also explores the importance of developing a
win strategy once a connection is made and how to utilize the power
of storytelling. Using examples from his professional life, Allen
demonstrates how he put these principles into action, providing
useful context for readers. He also helpfully distills the most
important takeaways in a "Remember This" box at the end of each
chapter. A modern day Don Draper, Allen shows that he knows how to
sell because he knows what his audience will buy. - Publishers
Weekly (Apr)"
"
"Anyone who is trying to create the most persuasive selling
presentation, the most inspiring vision or discover the customer
sweet spot must read (and re-read) Kevin Allen's new book. While
filled with concepts and insights, this is no academic treatise,
but a valuable playbook from someone who has 'been there, done
that' with amazing success many times." - Joe Plummer, Professor of
Marketing, Columbia Business School
"Kevin Allen is the 'Picasso' of the high art of the new business
development and he has finally shared his magical techniques with
the rest of us. A must-read!" - Larry Weber, Chairman and CEO of W2
Group, author of "Everywhere: Comprehensive Digital Business
"Strategy for the Social Media Era
"The "Hidden Agenda "makes the invaluable link between
understanding your audience's motivation and creating success. It
also reveals some of the secret tactics that Kevin has used to help
change businesses around the world. It all begins with that simple,
timeless practice of connecting with people on a much deeper level.
Don't miss the remarkable teachings of this unusual book and
author." - Dan Schawbel, personal branding expert, bestselling
author and owner of Millennial Branding
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