How to Mind-read Your Customers
Using Insights from Psychology to Increase Sales and Develop Better Business Relationships
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|Format:||Paperback / softback, 224 pages, 2nd Edition|
|Other Information: ||Illustrations|
|Published In: ||United States, 01 July 2001|
"How to Mind-Read Your Customers" is about using the principles of behavioural psychology to master the art of salesmanship, improve customer relations, and increase the effectiveness of sales and marketing efforts. Based on a popular training programme of the same name, this book is written in a distinguished and non-hyperbolic tone. It clearly explains how the "Big Five Traits" of human personality and behaviour influence buying decisions, and provides a specific blueprint readers can use to improve their fundamental skills in these areas. With its premise that you will succeed more if you evaluate yourself on your professionalism rather than your income, the book should generate controversy.
About the Author
Snyder is CEO of Industrial Footcare and president of Snyder-Luedtke Consulting Associates, Inc., where he directs the efforts of a national team of psychologists, physicians, and business experts specializing in organizational development. He received his Master's degree in psychology from Harvard.
|Dimensions: ||23.22 x 15.14 x 1.68 centimeters (0.35 kg)|