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The Greatest Second Act in the History of Business

By Jeffrey S. Young, William L. Simon

Table of Contents

Prologue. PART ONE: Flowering and Withering. 1 Roots. 2 A Company Is Born. 3 Let's Be Pirates! 4 Learning to Fail. PART TWO: New Beginnings. 5 The NeXT Step. 6 Show Business. 7 Master of Ceremonies. 8 Icon. PART THREE: Defining the Future. 9 Mogul. 10 Breaking New Ground. 11 iPod, iTunes, Therefore I Am. 12 Clash of the Titans. 13 Showtime. Epilogue. Acknowledgments. Notes. Index.

About the Author

JEFFREY S. YOUNG, one of the founding editors of MacWorld magazine, first met Steve Jobs in 1983. He is the author of the classic unauthorized biography Steve Jobs: The Journey Is the Reward. Young began his career as a reporter with the Los Angeles Herald--Examiner, and, after MacWorld, wrote for The Hollywood Reporter and worked for Forbes in the 1990s as its contributing editor from Silicon Valley, writing profiles and business pieces, including a very influential profile of Microsofta s Steve Balmer. In 1997, he cofounded Forbes.com. Young is'also the author of'Forbes Greatest Technology Stories (Wiley). He lives in northern California. WILLIAM L. SIMON is coauthor of Kevin Mitnicka s The Art of Deception and The Art of Intrusion, both published by Wiley, as well as the award--winning author of more than twenty other books.'He lives in Rancho Santa Fe, California.

Reviews

"!getAbstract.com!recommends it highly to all business readers!" (Financial Times, 16th January 2006) "...the writing is savvy and lively...even readers with a scant interest in computers, technology or animated movies will find the tale entertaining..." (www.getabstract.com, 29 Aug. 2005) "...a story of the personalities behind the facts and figures...includes some interesting personal touches..." (Liverpool Daily Post, 22nd June 2005) "!rich in anecdotes and retellings of turning points in the lives of Jobs, Apple and Pixar!" (Information Age, 1st August 2005) "...the authors paint a vivid picture of Jobs as an occasional genius and a regular jerk. All of which makes for gripping reading for any Mac fan..." (icreate, July--December 2005) "!Young and Simon are particularly good at telling the inside story!" (Belfast Sunday Life, 3 July 2005) "!new perspectives on the creation of Apple!details Jobs's meteoric rise, fall and rise again!" (Moneywise, June 2005) "!a well--balanced look at an incredible life. The achievements are all catalogued in full, as are the personal idiosyncrasies and shortcomings!" (Glasgow Sunday Herald, June 19 2005) "Provides insight into inner businer business strategies and power plays between larger--than--life personalities such as Disney boss Michael Eisner." (USA Today) "One of the most captivating business biographies of recent years. Young and Simon have done a masterful job." (Ft. Worth Star--Telegram) "An interesting and engaging tale. Warts and all, for better or worse, Steve Jobs is undisputedly an American business icon." (Miami Herald) "A fascinating tale of an imaginative genius." (BookPage)