Reviews

From Infinite Loop:
Before and after everything, companies are about character--
Good companies have strong characters. Great companies have heroic characters.
Of all the great companies of recent memory, there is only one that seemed to have no character, but only an attitude, a style, a collection of mannerisms--
This was Apple Computer Inc., and there has never been a company like it. The company [Jobs and Wozniak] built seemed to have everything: great technology, superb products, talented employees, rabidly loyal customers, an arresting vision, even a lock on the zeitgeist. But, like its founders, it lacked character.
More than any other great company, the seeds of Apple's future glory and its later humiliation--even its last-minute efforts to resurrect itself--were planted long before the company ever began.For bend and prune as it might, Apple Computer could never free itself of its roots.