"Influence", the classic book on persuasion, explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.
About the Author
Robert B. Cialdini, Ph.D. holds dual appointments at Arizona State University. He is a W. P. Carey Distinguished Professor of Marketing and Regents' Professor of Psychology, and has been named Distinguished Graduate Research Professor. Dr. Cialdini is also president of Influence At Work, an international training and consulting company based on his groundbreaking body of research on the ethical business applications of the science of influence.
The material in Cialdini's Influence is a proverbial gold mine.--Journal of Social and Clinical Psychology
So good to finally understand what happens to ME (the buyer)in a sales situation and how sales folk can influence their purchasing power. The beginning of the book is a little long winded and you need to get to "the guts of it" before it finally makes a point and continues. I have thoroughly enjoyed this read and the information is invaluable. If I were a sales person (and we all are, even if only in a social sense) understanding this process will change your life. Good stuff!
An interesting book for those looking to get a highlevel insight into the human psyche. Each chapter is backed up with good real-life examples that allow the concepts being explained to be better understood.
An Essential Read For Every Marketer & Business Person On The Planet.
This book is like a fine meal...complete with all the trimmings one would expect from a sumptuous banquet. There is so much to be learned, that you may require yourself to read a few pages twice...as I did, to extract the full meaning behind what was being portrayed.
Do yourself a favour and purchase the book...you won't regret it.
I will be reading this one over and over for years to come.
The book I was looking for on convincing people and the underlying behaviour that determines humans to act or react to anything around us. A great book that talks about the waapons on influencing humans from a child to adults and how that can be applied in day to day life.
This book is amazingly scary! If you are the sort of person that ends up saying 'yes' even though you want to say 'no', this is a must read. Learn how charities get you to handover money, how sales tactics work in shops, and learn how to beat car salesmen and real estate agents...this book is priceless
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