Reviews

" Innovation -- mystery or mastery? For Carlson and Wilmot, the answer is definitely the latter. Following the example of Deming ' s approach to quality -- another of those magically powerful substances -- they lay out a thoughtful, practical methodology for managing innovation projects through to successful outcomes. Sure, in that one percent inspiration there may be the occasional moment of mystery, but for those of us operating in the ninety-nine percent perspiration part of the field, it ' s terrific to finally get a great user ' s manual. " -- Goeffrey Moore, author of Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution