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International Marketing: an Asia-Pacific Perspective
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Books » Business » Management » General

International Marketing http://www.fishpond.com.au/Books/International-Marketing-Richard-Fletcher-Heather-Crawford/9781442527720

an Asia-Pacific Perspective

By Richard Fletcher, Heather Crawford

$110.98
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Format:Paperback, 5th edition Edition
Other Information: Illustrations (some col.)
Published In: Australia, 28 October 2010

Written from a wholly Australasian perspective and covers issues unique to local marketers looking towards the Asia-Pacific region, the European Union, and beyond. Fletcher, University of Western Sydney; Crawford, University of NSW.

Publisher: Pearson Education Australia (TAFE)
ISBN:1442527722
EAN:9781442527720
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